Explore Vietnam's most atmospheric ancient trading port, where Chinese shophouses, Japanese bridges, and French colonial villas create magical UNESCO streetscapes along the Thu Bon River. Walk across the iconic Japanese Covered Bridge, built by Japanese merchants in the 1590s, then explore traditional Chinese assembly halls where overseas Chinese communities maintained cultural and religious traditions. Discover traditional silk lantern workshops where artisans create colorful lanterns using techniques passed down through generations, then visit tailor shops offering custom-made clothing in Vietnam's renowned tailoring capital. Experience authentic Vietnamese cuisine in traditional restaurants serving cao lau noodles unique to Hoi An, white rose dumplings, and fresh spring rolls, while riverside cafes offer views of traditional wooden boats and atmospheric evening lantern displays. Browse traditional markets selling local specialties, including Hoi An coffee, traditional handicrafts, and silk products, while learning about the town's role in international trade connecting China, Japan, and Southeast Asia. Evening brings a magical atmosphere as hundreds of silk lanterns illuminate ancient streets while traditional music performances and cultural shows celebrate Vietnamese heritage in this perfectly preserved merchant town, where East meets West in harmonious architectural and cultural fusion.